Micro-Influencer Marketing: The Ins and Outs

Influencer marketing is big these days, but not everyone can afford to pay celebrities and online megastars with millions of followers. For some brands, micro influencers will be much more realistic and even powerful than big names. The key to influencer marketing is authenticity. I covered this here:¬†Word-of-Mouth Marketing: The Land that Strategy¬†Forgot This isContinue reading “Micro-Influencer Marketing: The Ins and Outs”