How to Design Value Propositions in B2B Marketing

This article has been adapted from a two-part post by @claudiomkd which you can find here:  Part1 and here: Part2   Reducing the sales cycle with laser-focused value propositions If one thing I learned about B2B markets during my career is that business-to-business models, although very monetarily rewarding, can pose two huge challenges for sales & marketingContinue reading “How to Design Value Propositions in B2B Marketing”