It is Time for B2B Enterprises to Embrace Global Influencers

We’ve all heard of influencers in the consumer brand space, real estate, restaurant or travel industry. Increasingly, however, B2B brands, e.g. in the industrial space, are relying on influencers too. For many traditional manufacturing companies, it is not easy to understand and manage this transition. Read also:┬áThe 7 Deadly Sins of Influencer Marketing Why useContinue reading “It is Time for B2B Enterprises to Embrace Global Influencers”

The Secret Sauce: Working Effectively With B2B Influencers

As traditional advertising loses is glamor and agencies convince their clients that influencers are the way forward, companies face countless pitfalls in their attempt to target audiences in meaningful ways. Influencers are a fickle bunch. You can never really know how valuable they are until you pay them; their reputation relies on word-of-mouth recommendations ratherContinue reading “The Secret Sauce: Working Effectively With B2B Influencers”