Why Human Translators Have a Future

Around fifteen years ago I sold my last batch of share in my translation company. I sincerely believed that machine translation was around the corner and my company had limited earnings potential. While I was right on some ways I was wrong in others. The standard documents, business correspondence, and software manuals dried up forContinue reading “Why Human Translators Have a Future”

Use Content Marketing to Strengthen Your Brand from Within

Content marketing, the holy grail of the digital age, isn’t just a tool to market your company’s products and services. It is also a great way to strengthen your brand from the inside, retain employees, and improve sales.  There is a reason large corporations and organizations have in-house magazines, and believe it or not, the reason is notContinue reading “Use Content Marketing to Strengthen Your Brand from Within”

The Future of the Internet of Things

Imagine yourself in the future. You get up and your coffee is already made for you, perhaps even your entire breakfast. Smart kitchen utensils are preparing your scrambled eggs, and the smart fridge reorders soy milk as you take out the almost empty bottle. You are probably not reaching for your phone; instead, voice commandsContinue reading “The Future of the Internet of Things”

Biomaterials are Revolutionizing Whole Industries

You are probably sick and tired of the buzzwords of the 4th Industrial Revolution. We are being replaced by robots, manipulated by cobots, we are employing 5G and RPA, optimizing processes and digitizing factories; yet the real revolution in manufacturing going on now is much more subtle. It’s all about materials. Material science has developedContinue reading “Biomaterials are Revolutionizing Whole Industries”

How to Become a Smarter Marketer

Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell. We write copy, we blog, we post, we distribute, and we learn how to use the latest marketing automation tools. We waste endless hours on pointless meetings with clients who want usContinue reading “How to Become a Smarter Marketer”

There Will Always be Enough Food

Sometimes you hear these warnings by doom-mongers that by 2050, when the world population is projected to reach close to ten billion people, we will no longer be able to feed the huddled masses. That is nonsense. Technology is already being developed to solve all the food problems we could ever have. Agriculture embracing technologyContinue reading “There Will Always be Enough Food”

The Singularity Is Already Here

According to the common understanding (and Wikipedia), the technological singularity refers to a point in time when artificial superintelligence will abruptly trigger runaway technological growth, resulting in unfathomable changes to human civilization. As a marketer first and futurist second, I have always had a slightly different definition of the singularity. I believe it is the time when companiesContinue reading “The Singularity Is Already Here”

The 4 Key Success Factors of Content Marketing

Maybe you just got started with content marketing in the past year, maybe you are planning to do so in the near future. Perhaps you are even an experienced content marketer? Whatever the case, there are people out there who came before you, and they have gained some insights over the years. We went aroundContinue reading “The 4 Key Success Factors of Content Marketing”

What Facebook Really Knows About You

Data pricacy is a hot issue, especially with the new European GDPR affecting the entire world. (See: GDPR is not a compliance but a marketing issue. Companies like hotjar who track your mouse movements on websites are already in hot water. But the real question is what the behemoth of social media, Facebook, will do. InContinue reading “What Facebook Really Knows About You”

AI and the Future of Marketing

Yes, yes, artificial intelligence is threatening millions of jobs, everyone will be replaced by robots, machines will do every job better and faster, yadda yadda yadda. We know all that. We’ve been going on and on about it for years. But so far, it ain’t happening. Not on the ground. Not with the companies thatContinue reading “AI and the Future of Marketing”

What is the Benefit of Modern Data Warehousing?

[Guest Post by Ronald van Loon] Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It is the smartest approach to remaining vigilant in a business environment where competition is at an all-time high. That is where data warehousing comes in. Data warehousesContinue reading “What is the Benefit of Modern Data Warehousing?”

The Era of Voice and Image Cloning: Can You Believe What You Hear and See?

Over the past years, we have learned to live with fake news, which has been largely limited to articles on fake news sites. “Fake news”isn’t really a big problem. Statements can be fact-checked, authors can be questioned as to whether they ever made this or that statement. Audio statements (interviews) and images are used asContinue reading “The Era of Voice and Image Cloning: Can You Believe What You Hear and See?”

If artificial intelligence means the end of the world, why are we so eager to build it?

The short answer is of course “because we can.” Humans have always been inventive. Anything that can we invented will be invented, by someone somewhere. The long answer is somewhat complicated and philosophical. The truth is, our human brains are not very good at reasoning. We think we are, but our brains have evolved toContinue reading “If artificial intelligence means the end of the world, why are we so eager to build it?”

“When life gives you Lemonade” – The Insurance Industry is about to change beyond recognition

The insurance industry is in big trouble. First of all, the trillion dollar business suffers from a very bad image. Consumers don’t trust it when they take out a policy and begin to hate it when they really need to rely on its services. We have all been there.  In a recent global survey from accounting firm EY,Continue reading ““When life gives you Lemonade” – The Insurance Industry is about to change beyond recognition”

Zuckerberg’s manifesto is dangerously political and naive

In case you haven’t heard, in the wake of fake news criticism, the founder of Facebook has released a manifesto that outlines the future of Facebook. It is extremely political, idealistic, and downright naive. What’s more, it’s downright dangerous. Zuckerberg wants to use his influence, his platform, and AI to save globalization. At the core ofContinue reading “Zuckerberg’s manifesto is dangerously political and naive”

Are you a FAAAN? 5 Companies to Rule Them All.

Remember the 90s? Remember Microsoft’s antitrust troubles? For years, the software giant was in the crosshairs of government officials because it was deemed too dominant and needed to be broken up. Well, those times are back, only this time, nobody is crying foul. There are now five companies who are ruling the world and haveContinue reading “Are you a FAAAN? 5 Companies to Rule Them All.”

Tech Countries Will Soon Become Agriculture Giants

Taiwan is an agricultural paradox. On the one hand, the subtropical island is ideal for growing anything from avocados to zucchini and is indeed largely self-sufficient in some important crops, say rice. It produces some of the most amazing fruit in the world. Big, juicy, delicious, and largely GMO-free. Anyone who’s ever visited will tellContinue reading “Tech Countries Will Soon Become Agriculture Giants”

“Give me a smile!”​ A review of the Trump years

It is 2024. This week, America will elect a new president. Donald J. Trump has announced that he wants to focus on running his media empire, which his sons have spent the last eight years building. TrumpNews is now the most watched news network in the world, guaranteed free of fake news. In the election,Continue reading ““Give me a smile!”​ A review of the Trump years”