SEO or SMM? What Drives More Traffic?

We all know that “once you build it they will come” is a myth. Too many websites are rotting away in cyberspace because companies don’t know how to drive traffic. Yet even among those in the know, there is an ongoing debate which is more important: optimizing your site for search engines (SEO) or yourContinue reading “SEO or SMM? What Drives More Traffic?”

The Bounce Rate: When It Matters, and When it Doesn’t

Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce“) rather than continuing on to view other pages within the same site. Whether you are using ads or inbound marketing strategies, the bounce rate tells you aContinue reading “The Bounce Rate: When It Matters, and When it Doesn’t”

3 Outdated SEO Tactics You Should Stop Immediately

The battle between search engines and the SEO crowd is one of the most exciting events nerds can observe today because it is perhaps the first global fight between human and artificial intelligence. Here are the players in this epic battle: on the one side the search engines, which try to serve up the mostContinue reading “3 Outdated SEO Tactics You Should Stop Immediately”