The 7 Deadly Sins of Influencer Marketing

Influencer marketing is on the rise. People believe messages from experts in various fields from blockchain, IoT, to marketing and automation, especially if these experts are not directly affiliated with a particular brand. Follow the author on LinkedIn Influencer marketing is growing on all platforms, be it Twitter, LinkedIn, Medium, Reddit, Facebook, or even through individualContinue reading “The 7 Deadly Sins of Influencer Marketing”

Old Style Marketing That Still Works on Social Media

Social media is all new and shiny, and every year there’s a new app waiting to reach the 100 million, the 500 million, the 1 billion user threshold. Marketers seem to have to learn new skills all the time, familiarize themselves with new formats, new concepts, new technologies. But there are a few tactics inContinue reading “Old Style Marketing That Still Works on Social Media”