IoT, Cybersecurity and Manufacturing: War is Coming

The Internet of Things or IoT is being hailed as the next big thing changing our world: our daily lives, the way we shop and consume information, and, finally, manufacturing. Increasingly however, issues with data security, privacy, and hacking of connected systems, are making it clear that the rollout of a globally interconnected Internet ofContinue reading “IoT, Cybersecurity and Manufacturing: War is Coming”

Why B2B Companies Need to Embrace Millennials

As a marketer, I work mostly with big B2B companies in the semiconductor, electronics, pharmaceutical, and machinery sector. These are conservative industries with little need for hype – on the contrary. Fluff pieces, unrealistic promises, and sensational advertising tactics harm these companies more than help them. So at first glance, we have very little toContinue reading “Why B2B Companies Need to Embrace Millennials”

Marketing for Boring Industries

We would all like to work for exciting companies. The latest VR headset, a luxury car, that awesome new food brand. Truth be told, most us work for companies that are neither sexy nor exciting. What do you do with boring industries in the age of digital media, visual platforms, and content marketing? Here areContinue reading “Marketing for Boring Industries”

Biomaterials are Revolutionizing Whole Industries

You are probably sick and tired of the buzzwords of the 4th Industrial Revolution. We are being replaced by robots, manipulated by cobots, we are employing 5G and RPA, optimizing processes and digitizing factories; yet the real revolution in manufacturing going on now is much more subtle. It’s all about materials. Material science has developedContinue reading “Biomaterials are Revolutionizing Whole Industries”