The Future of the Internet of Things

Imagine yourself in the future. You get up and your coffee is already made for you, perhaps even your entire breakfast. Smart kitchen utensils are preparing your scrambled eggs, and the smart fridge reorders soy milk as you take out the almost empty bottle. You are probably not reaching for your phone; instead, voice commandsContinue reading “The Future of the Internet of Things”

How to Become a Smarter Marketer

Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell. We write copy, we blog, we post, we distribute, and we learn how to use the latest marketing automation tools. We waste endless hours on pointless meetings with clients who want usContinue reading “How to Become a Smarter Marketer”

The 4 Key Success Factors of Content Marketing

Maybe you just got started with content marketing in the past year, maybe you are planning to do so in the near future. Perhaps you are even an experienced content marketer? Whatever the case, there are people out there who came before you, and they have gained some insights over the years. We went aroundContinue reading “The 4 Key Success Factors of Content Marketing”

What Facebook Really Knows About You

Data pricacy is a hot issue, especially with the new European GDPR affecting the entire world. (See:¬†GDPR is not a compliance but a marketing issue. Companies like hotjar who track your mouse movements on websites are already in hot water. But the real question is what the behemoth of social media, Facebook, will do. InContinue reading “What Facebook Really Knows About You”

The Era of Voice and Image Cloning: Can You Believe What You Hear and See?

Over the past years, we have learned to live with fake news, which has been largely limited to articles on fake news sites. “Fake news”isn’t really a big problem. Statements can be fact-checked, authors can be questioned as to whether they ever made this or that statement. Audio statements (interviews) and images are used asContinue reading “The Era of Voice and Image Cloning: Can You Believe What You Hear and See?”