The 7 Deadly Sins of Influencer Marketing

Influencer marketing is on the rise. People believe messages from experts in various fields from blockchain, IoT, to marketing and automation, especially if these experts are not directly affiliated with a particular brand. Follow the author on LinkedIn Influencer marketing is growing on all platforms, be it Twitter, LinkedIn, Medium, Reddit, Facebook, or even through individualContinue reading “The 7 Deadly Sins of Influencer Marketing”

There Is No Such Thing As “Going Viral”

Social media marketing has a holy grail, and it is called “going viral”. Unfortunately, “virality” is largely a myth. Nothing ever really goes “viral” by itself. Every now and then we come across content that “went viral”. It seems like millions of people discovered it, liked it, shared it, and we don’t know exactly how. It bestowsContinue reading “There Is No Such Thing As “Going Viral””

It is Time for B2B Enterprises to Embrace Global Influencers

We’ve all heard of influencers in the consumer brand space, real estate, restaurant or travel industry. Increasingly, however, B2B brands, e.g. in the industrial space, are relying on influencers too. For many traditional manufacturing companies, it is not easy to understand and manage this transition. Read also: The 7 Deadly Sins of Influencer Marketing Why useContinue reading “It is Time for B2B Enterprises to Embrace Global Influencers”