Why B2B Companies Need to Embrace Millennials

As a marketer, I work mostly with big B2B companies in the semiconductor, electronics, pharmaceutical, and machinery sector. These are conservative industries with little need for hype – on the contrary. Fluff pieces, unrealistic promises, and sensational advertising tactics harm these companies more than help them. So at first glance, we have very little toContinue reading “Why B2B Companies Need to Embrace Millennials”

The Singularity Is Already Here

According to the common understanding (and Wikipedia), the technological singularity refers to a point in time when¬†artificial¬†superintelligence¬†will abruptly trigger runaway technological growth, resulting in unfathomable changes to human civilization. As a marketer first and futurist second, I have always had a slightly different definition of the singularity. I believe it is the time when companiesContinue reading “The Singularity Is Already Here”