How the Internet of Things will change the Supply Chain

Despite advances in manufacturing that will move the bulk of product production away from mega-factories in developing countries back to Europe and America, logistics will always play a big role in a world of global trade. Read also: The True Meaning of Industry 4.0 for Manufacturers The industry employs millions of people worldwide, and even robotsContinue reading “How the Internet of Things will change the Supply Chain”

Data Protection is a Marketing Issue

The EU General Data Protection Regulation (GDPR) is upon us, and most companies are still woefully unprepared. But beware, failure to comply leaves firms everywhere in the world vulnerable to heavy penalties.  Very likely, all the news about GDPR went into the wrong silo of your company, because it is inherently a marketing issue, notContinue reading “Data Protection is a Marketing Issue”

How to Become a Smarter Marketer

Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell. We write copy, we blog, we post, we distribute, and we learn how to use the latest marketing automation tools. We waste endless hours on pointless meetings with clients who want usContinue reading “How to Become a Smarter Marketer”

What is the Benefit of Modern Data Warehousing?

[Guest Post by Ronald van Loon] Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It is the smartest approach to remaining vigilant in a business environment where competition is at an all-time high. That is where data warehousing comes in. Data warehousesContinue reading “What is the Benefit of Modern Data Warehousing?”

“When life gives you Lemonade” – The Insurance Industry is about to change beyond recognition

The insurance industry is in big trouble. First of all, the trillion dollar business suffers from a very bad image. Consumers don’t trust it when they take out a policy and begin to hate it when they really need to rely on its services. We have all been there.  In a recent global survey from accounting firm EY,Continue reading ““When life gives you Lemonade” – The Insurance Industry is about to change beyond recognition”