Don’t Build Your House on Rented Land: 6 Basic Content Marketing Rules

I have discussed content marketing in depth on this blog. There is no better way to attract, convert, and retain customers. Advertising disrupts and annoys, and younger generations are completely impervious to it. Whether you like the term or not, it is the future and the only form of good marketing. Yet, again and again,Continue reading “Don’t Build Your House on Rented Land: 6 Basic Content Marketing Rules”

Employee Advocacy: The Key to Digital Marketing Success

One of the most overlooked tools in creating engagement and distributing your digital marketing content surely is employee advocacy. Yet even the marketing teams of very large corporations don’t make use of it. Have you ever wondered how a blog post by a 60’000 employee organization ends up having only 80 views? How is that even possible?Continue reading “Employee Advocacy: The Key to Digital Marketing Success”

Augmenting Digital Marketing Through Artificial Intelligence

Consumer Experience Changes Continuously Customer behavior and experience change over time and there is much organizations can do to use that change to their own advantage. The customer experience changes all the time. The challenge this presents for businesses is to place the customer at the center of their organizational chart. Customers do not care aboutContinue reading “Augmenting Digital Marketing Through Artificial Intelligence”

3 Outdated SEO Tactics You Should Stop Immediately

The battle between search engines and the SEO crowd is one of the most exciting events nerds can observe today because it is perhaps the first global fight between human and artificial intelligence. Here are the players in this epic battle: on the one side the search engines, which try to serve up the mostContinue reading “3 Outdated SEO Tactics You Should Stop Immediately”

Marketing for Boring Industries

We would all like to work for exciting companies. The latest VR headset, a luxury car, that awesome new food brand. Truth be told, most us work for companies that are neither sexy nor exciting. What do you do with boring industries in the age of digital media, visual platforms, and content marketing? Here areContinue reading “Marketing for Boring Industries”

There is Money in that Content!

As marketers, we have proven that content marketing works, that it is often cheaper than advertising, that it makes your enterprise look better, and, well, that it is the only choice anyway. At the same time, we are having a hell of a hard time convincing clients that it really drives revenue. Businesses must lookContinue reading “There is Money in that Content!”

Use Content Marketing to Strengthen Your Brand from Within

Content marketing, the holy grail of the digital age, isn’t just a tool to market your company’s products and services. It is also a great way to strengthen your brand from the inside, retain employees, and improve sales.  There is a reason large corporations and organizations have in-house magazines, and believe it or not, the reason is notContinue reading “Use Content Marketing to Strengthen Your Brand from Within”

So What is Content Marketing Anyway?

Because the term has been abused, misunderstood, and the marketing executed so poorly by big and small companies alike, content marketing is said to be in trouble. So what is it anyway, and how should you go about it? Content marketing is not really a special thing. It is common sense for any enterprise orContinue reading “So What is Content Marketing Anyway?”

The 4 Key Success Factors of Content Marketing

Maybe you just got started with content marketing in the past year, maybe you are planning to do so in the near future. Perhaps you are even an experienced content marketer? Whatever the case, there are people out there who came before you, and they have gained some insights over the years. We went aroundContinue reading “The 4 Key Success Factors of Content Marketing”