Around fifteen years ago I sold my last batch of share in my translation company. I sincerely believed that machine translation was around the corner and my company had limited earnings potential. While I was right on some ways I was wrong in others. The standard documents, business correspondence, and software manuals dried up forContinue reading “Why Human Translators Have a Future”
Instagram has forever changed visual marketing for designers and architect – so what does the future hold?
I have discussed content marketing in depth on this blog. There is no better way to attract, convert, and retain customers. Advertising disrupts and annoys, and younger generations are completely impervious to it. Whether you like the term or not, it is the future and the only form of good marketing. Yet, again and again,Continue reading “Don’t Build Your House on Rented Land: 6 Basic Content Marketing Rules”
Artificial Intelligence is in the headlines. You can’t escape it. Some fear its job-destroying impact, others its threat to human self-worth. The immediate future of AI is a lot more complicated — and promising. People are confused. AI is either considered to be a giant leap towards modernization or a catalyst for massive unemployment. ForContinue reading “Opportunities Created by AI Outweigh Imminent Threats”
As marketers, we have proven that content marketing works, that it is often cheaper than advertising, that it makes your enterprise look better, and, well, that it is the only choice anyway. At the same time, we are having a hell of a hard time convincing clients that it really drives revenue. Businesses must lookContinue reading “There is Money in that Content!”
Imagine yourself in the future. You get up and your coffee is already made for you, perhaps even your entire breakfast. Smart kitchen utensils are preparing your scrambled eggs, and the smart fridge reorders soy milk as you take out the almost empty bottle. You are probably not reaching for your phone; instead, voice commandsContinue reading “The Future of the Internet of Things”
Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell. We write copy, we blog, we post, we distribute, and we learn how to use the latest marketing automation tools. We waste endless hours on pointless meetings with clients who want usContinue reading “How to Become a Smarter Marketer”
Oh boy, this is going to be a bit of a rant. But it’s necessary. Again and again, I meet marketers who commit one or more of these deadly sins of digital marketing. So let’s get right to the point. 1) Advertising before laying the foundations Every single company out there seems to be hiring a PPC managerContinue reading “The 7 Deadly Sins of Digital Marketing”
What is a brand in the digital age? Where do brands come from?