Data Protection is a Marketing Issue

The EU General Data Protection Regulation (GDPR) is upon us, and most companies are still woefully unprepared. But beware, failure to comply leaves firms everywhere in the world vulnerable to heavy penalties.  Very likely, all the news about GDPR went into the wrong silo of your company, because it is inherently a marketing issue, notContinue reading “Data Protection is a Marketing Issue”

5 Ways Towards a Data-Driven Business Culture

The pressure on organizations to make accurate and timely business decisions has turned data into an important strategic asset. The key challenges are to determine which data to use, whether the data is valuable, and how to derive actionable value from it.  In today’s dynamic marketplace, businesses’ ability to use data to identify challenges, spotContinue reading “5 Ways Towards a Data-Driven Business Culture”

What is the Benefit of Modern Data Warehousing?

[Guest Post by Ronald van Loon] Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It is the smartest approach to remaining vigilant in a business environment where competition is at an all-time high. That is where data warehousing comes in. Data warehousesContinue reading “What is the Benefit of Modern Data Warehousing?”

“When life gives you Lemonade” – The Insurance Industry is about to change beyond recognition

The insurance industry is in big trouble. First of all, the trillion dollar business suffers from a very bad image. Consumers don’t trust it when they take out a policy and begin to hate it when they really need to rely on its services. We have all been there.  In a recent global survey from accounting firm EY,Continue reading ““When life gives you Lemonade” – The Insurance Industry is about to change beyond recognition”