Why Human Translators Have a Future

Around fifteen years ago I sold my last batch of share in my translation company. I sincerely believed that machine translation was around the corner and my company had limited earnings potential. While I was right on some ways I was wrong in others. The standard documents, business correspondence, and software manuals dried up forContinue reading “Why Human Translators Have a Future”

How to Estimate an AI Project’s Data Needs

One of the biggest challenges in today’s business world for mid and top-level executives is to correctly estimate data needs of new AI projects both at inception and over time. You may also want to read: Machine Learning in the Organization: First Steps The main questions which arise here are: what kind of data doContinue reading “How to Estimate an AI Project’s Data Needs”

Augmenting Digital Marketing Through Artificial Intelligence

Consumer Experience Changes Continuously Customer behavior and experience change over time and there is much organizations can do to use that change to their own advantage. The customer experience changes all the time. The challenge this presents for businesses is to place the customer at the center of their organizational chart. Customers do not care aboutContinue reading “Augmenting Digital Marketing Through Artificial Intelligence”

Opportunities Created by AI Outweigh Imminent Threats

Artificial Intelligence is in the headlines. You can’t escape it. Some fear its job-destroying impact, others its threat to human self-worth. The immediate future of AI is a lot more complicated — and promising. People are confused. AI is either considered to be a giant leap towards modernization or a catalyst for massive unemployment. ForContinue reading “Opportunities Created by AI Outweigh Imminent Threats”

Inbound Marketing Explained

Traditional marketing is dead, and the future is all about “Inbound”. Come again? For years now “inbound marketing” has been a buzzword around the world. Yet surprisingly, a lot of businesses still don’t understand what it is, why it is better for companies and customers alike, why it is the natural way of marketing, and how toContinue reading “Inbound Marketing Explained”

AI and the Future of Marketing

Yes, yes, artificial intelligence is threatening millions of jobs, everyone will be replaced by robots, machines will do every job better and faster, yadda yadda yadda. We know all that. We’ve been going on and on about it for years. But so far, it ain’t happening. Not on the ground. Not with the companies thatContinue reading “AI and the Future of Marketing”

How digital companies are leaving the rest behind

My favorite hashtags: digital transformation, digital company, digital business, digital everything! I am all about digital, I live it and I breathe it. And then I have to make a bank transfer and have to fill in a bunch of paper forms and “sign here, here, here, and initial here please.” Sigh! We have beenContinue reading “How digital companies are leaving the rest behind”

If artificial intelligence means the end of the world, why are we so eager to build it?

The short answer is of course “because we can.” Humans have always been inventive. Anything that can we invented will be invented, by someone somewhere. The long answer is somewhat complicated and philosophical. The truth is, our human brains are not very good at reasoning. We think we are, but our brains have evolved toContinue reading “If artificial intelligence means the end of the world, why are we so eager to build it?”

The Fall of the Language Barrier Brings Huge Cultural Challenges

The time has come when machine translation, first conceptualized in the 1960s, is finally useful. Google and hundreds of smaller companies have developed algorithms, mined data, used human translation examples and employed syntactic and contextual analysis and every tool in the book to come up with software that essentially breaks down the language barrier completely. YouContinue reading “The Fall of the Language Barrier Brings Huge Cultural Challenges”