Beating Amazon & Co: Hands-on Marketing Tips for Brands

In the digital age of ubiquitous information, machine learning, and big data dominance, reaching the customer is tough. With online shopping, customers have access to an unlimited number of brands and products, their attention spans are shorter and split between multiple devices, and they are constantly researching, comparing and exploring different options before making theirContinue reading “Beating Amazon & Co: Hands-on Marketing Tips for Brands”

Why You Should Always Put Your Retail Strategy First

Parts of the world, especially in Asia, are in a startup frenzy. Not a week goes by without a new startup looking for branding and marketing advice. Because this is Asia, which has a long history of making things and the most brilliant engineers in the world, most of these startups make hardware. Established companiesContinue reading “Why You Should Always Put Your Retail Strategy First”

How to Influence the Customer Journey

Branding and marketing experts are increasingly talking about the “customer journey” – a fancy word encompassing everything from product discovery to actual purchase action. But what exactly is this “journey” and how, as product or service providers, can we influence it? Think about it that way: the last time you purchased something other than aContinue reading “How to Influence the Customer Journey”