There is Money in that Content!

As marketers, we have proven that content marketing works, that it is often cheaper than advertising, that it makes your enterprise look better, and, well, that it is the only choice anyway. At the same time, we are having a hell of a hard time convincing clients that it really drives revenue. Businesses must lookContinue reading “There is Money in that Content!”

Use Content Marketing to Strengthen Your Brand from Within

Content marketing, the holy grail of the digital age, isn’t just a tool to market your company’s products and services. It is also a great way to strengthen your brand from the inside, retain employees, and improve sales.  There is a reason large corporations and organizations have in-house magazines, and believe it or not, the reason is notContinue reading “Use Content Marketing to Strengthen Your Brand from Within”

So What is Content Marketing Anyway?

Because the term has been abused, misunderstood, and the marketing executed so poorly by big and small companies alike, content marketing is said to be in trouble. So what is it anyway, and how should you go about it? Content marketing is not really a special thing. It is common sense for any enterprise orContinue reading “So What is Content Marketing Anyway?”

Branding is Overrated! Why not all Companies Need to be Brands

This may sound like blasphemy in an age where every organization, person, and product seems to be chasing after the right branding. If you have ever studied for an EMBA anywhere in the world you will be in agony now. What’s more, you may think this is a weird title for a blog on theContinue reading “Branding is Overrated! Why not all Companies Need to be Brands”

The Future of the Internet of Things

Imagine yourself in the future. You get up and your coffee is already made for you, perhaps even your entire breakfast. Smart kitchen utensils are preparing your scrambled eggs, and the smart fridge reorders soy milk as you take out the almost empty bottle. You are probably not reaching for your phone; instead, voice commandsContinue reading “The Future of the Internet of Things”

Biomaterials are Revolutionizing Whole Industries

You are probably sick and tired of the buzzwords of the 4th Industrial Revolution. We are being replaced by robots, manipulated by cobots, we are employing 5G and RPA, optimizing processes and digitizing factories; yet the real revolution in manufacturing going on now is much more subtle. It’s all about materials. Material science has developedContinue reading “Biomaterials are Revolutionizing Whole Industries”

How to Become a Smarter Marketer

Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell. We write copy, we blog, we post, we distribute, and we learn how to use the latest marketing automation tools. We waste endless hours on pointless meetings with clients who want usContinue reading “How to Become a Smarter Marketer”

The 4 Key Success Factors of Content Marketing

Maybe you just got started with content marketing in the past year, maybe you are planning to do so in the near future. Perhaps you are even an experienced content marketer? Whatever the case, there are people out there who came before you, and they have gained some insights over the years. We went aroundContinue reading “The 4 Key Success Factors of Content Marketing”

What Facebook Really Knows About You

Data pricacy is a hot issue, especially with the new European GDPR affecting the entire world. (See: GDPR is not a compliance but a marketing issue. Companies like hotjar who track your mouse movements on websites are already in hot water. But the real question is what the behemoth of social media, Facebook, will do. InContinue reading “What Facebook Really Knows About You”

Inbound Marketing Explained

Traditional marketing is dead, and the future is all about “Inbound”. Come again? For years now “inbound marketing” has been a buzzword around the world. Yet surprisingly, a lot of businesses still don’t understand what it is, why it is better for companies and customers alike, why it is the natural way of marketing, and how toContinue reading “Inbound Marketing Explained”

AI and the Future of Marketing

Yes, yes, artificial intelligence is threatening millions of jobs, everyone will be replaced by robots, machines will do every job better and faster, yadda yadda yadda. We know all that. We’ve been going on and on about it for years. But so far, it ain’t happening. Not on the ground. Not with the companies thatContinue reading “AI and the Future of Marketing”

How digital companies are leaving the rest behind

My favorite hashtags: digital transformation, digital company, digital business, digital everything! I am all about digital, I live it and I breathe it. And then I have to make a bank transfer and have to fill in a bunch of paper forms and “sign here, here, here, and initial here please.” Sigh! We have beenContinue reading “How digital companies are leaving the rest behind”

The 7 Deadly Sins of Digital Marketing

Oh boy, this is going to be a bit of a rant. But it’s necessary. Again and again, I meet marketers who commit one or more of these deadly sins of digital marketing. So let’s get right to the point. 1) Advertising before laying the foundations Every single company out there seems to be hiring a PPC managerContinue reading “The 7 Deadly Sins of Digital Marketing”