How to manage a disaster in marketing
Liberals, Americans in general, people informed about the dismal human rights situation in China, historians – many groups and thinkers keep being amazed at how generously Europe treats China. Merkel and her ilk are called “lefties”, French politicians accused for selling out to the “fellow communists” in Beijing, and Italian politicians of ruining centuries ofContinue reading “Why Europe loves China”
The year started on a shocking note. Distracted by Corona and US Senate elections, the world stood idly by as China continued her assault on democracy in Hong Kong. The current political crackdown is not only limited to the winners of the 2020 Pro-Democracy Primary Elections, nor to the Resistance Camp formed after the Primaries.Continue reading “Hong Kong 2021”
The French brought the millefeuille dough to Eastern Europe and from there is took on a life of its own. It became the basis of countless variations in every European country, usually with a vanilla creme or pudding filling. It is known by many names, most of which have stemmed from the German cremeschnitte, andContinue reading “Versatility in Creme”
In the culinary arts very many dishes incorporate place names. Those names ase frequently random inventions (cf French Fries) or an attempt to differentiate a foodstuff from local traditions. (A Vienna sausage doesn’t come from Vienna). Rarely do they indicate a place where the dish is actually from and has a clear connection to aContinue reading “Deceiving names”
Around fifteen years ago I sold my last batch of share in my translation company. I sincerely believed that machine translation was around the corner and my company had limited earnings potential. While I was right on some ways I was wrong in others. The standard documents, business correspondence, and software manuals dried up forContinue reading “Why Human Translators Have a Future”
I am writing a blog about global food marketing http://www.instagram.com/worldfoodunique and find myself troubled how to refer to regions of the world. Almost any terminology is biased, racist, egocentric and just plain wrong. We speak of a first world but Europe was hardly the first. What’s first then? The economy? Research? Technology? Hardly. We talkContinue reading “How To Name The World”
Amidst the Coronavirus crisis, when huge airlines like Lufthansa are struggling and others are already close to bankruptcy. Airline and airport rankings are reshuffling. The local competition for Eva Air are weak; Cathay Pacific whose survival is also in question is struggling. At least with Hong Kong’s identity destroyed by the Chinese Communists, it hasContinue reading “How a world-class airline missed the bus”
Seldom has a food item conquered the world like #tacos. Most food makes it around the world due to the efforts of marketers, emigrants, multinationals, specific products, and more than often it is altered gravely. The meatballs in Azerbaijan are different from Swedish ones which taste differently than American meatballs or Chinese lion heads. SushiContinue reading “Tacos everywhere”
Our eating habits are all different. From country to country, region to region, city to city, but also person to person and from decade to decade it seems. Much of the advice and recipes given on the internet are unsuitable for a large portion of readers. Many ingredients are only available in certain places. YoungContinue reading “Changing Habits”
I am writing a book about food marketing. effects of colonialism on Asian languages and one on marketing in the food industry which allows me to do a lot of research not just into products but also recipes, traditions and the history of food.
You can find the results for now on Instagram. http://www.Instagram.com/worldfoodunique.
The illusion of brand value in hospitality In the old days, when travelling to foreign lands, with languages one did not speak and food one could not eat, transportation systems one could not navigate and people one could not trust, it was generally safer to stay at a hotel chain property. A name one knewContinue reading “How experience trumps brand”
This is a guest blog written by Richard Adam, Chief Executive OPTIMIST, NED Board Member, Strategist, Developer, High-End Experience Incubator and Digital Advocate. You can connect with him on LinkedIn here. Since I can remember, there exist these “The future of …..” type of thing conferences, publications and panel discussions. What is the future ofContinue reading “Silent Earthquakes in Hospitality”
No this is not an attention-grabbing headline. This is the result of what I have observed over the past 24 months. Social media is killing our social abilities, our social interaction, our human existence itself. Last week I dined at a fairly normal restaurant in the heart of Hong Kong, a city fighting at theContinue reading “Social Media is Killing Us”
Influencer marketing is on the rise. People believe messages from experts in various fields from blockchain, IoT, to marketing and automation, especially if these experts are not directly affiliated with a particular brand. Follow the author on LinkedIn Influencer marketing is growing on all platforms, be it Twitter, LinkedIn, Medium, Reddit, Facebook, or even through individualContinue reading “The 7 Deadly Sins of Influencer Marketing”
You haven’t seen nothing yet. Forgive the double negative but that’s what a tourism consultant from Singapore told me the other day referring to the number of Chinese tourists the world can expect to welcome in the coming decades. Apparently, fewer than 1% of Chinese citizens are currently travelling, and some Western destinations are alreadyContinue reading “Sense and Sensibility: Bringing Asian Design Sensitivity To A Global Audience”
Instagram has forever changed visual marketing for designers and architect – so what does the future hold?
Drastic career changes can be very rewarding Through my 25-year long career, I have worked for tech companies, internet companies, startups, even diplomatic missions, trade offices, two marketing agencies and, for a few exciting months, as a university lecturer. In one way or another, all of these positions had to do with marketing: getting theContinue reading “My Journey Into Interior Design”
Despite advances in manufacturing that will move the bulk of product production away from mega-factories in developing countries back to Europe and America, logistics will always play a big role in a world of global trade. Read also: The True Meaning of Industry 4.0 for Manufacturers The industry employs millions of people worldwide, and even robotsContinue reading “How the Internet of Things will change the Supply Chain”
This article has been adapted from a two-part post by @claudiomkd which you can find here: Part1 and here: Part2 Reducing the sales cycle with laser-focused value propositions If one thing I learned about B2B markets during my career is that business-to-business models, although very monetarily rewarding, can pose two huge challenges for sales & marketingContinue reading “How to Design Value Propositions in B2B Marketing”