Horrifying honorifics

Thai and Japanese are just two languages that have countless ways of saying the same thing depending on who you are, who the other person is, their age, provence, job title or social standing. While those two are especially cumbersome, similar systems exist in Vietnamese, Korean, Malay/Indonesian, and to a lesser extent in Chinese. TheseContinue reading “Horrifying honorifics”

Why Europe loves China

Liberals, Americans in general, people informed about the dismal human rights situation in China, historians – many groups and thinkers keep being amazed at how generously Europe treats China. Merkel and her ilk are called “lefties”, French politicians accused for selling out to the “fellow communists” in Beijing, and Italian politicians of ruining centuries ofContinue reading “Why Europe loves China”

China continues to suck at PR

The new year started out as a victory for the PR, except it was a total disaster. Three separate incidents occurred to show how bad the communists in Beijing still are at public relations. Number one, a tweet surfaced by the Chinese embassy to the United States equating the genocide of the Uighurs and forcedContinue reading “China continues to suck at PR”

Why Human Translators Have a Future

Around fifteen years ago I sold my last batch of share in my translation company. I sincerely believed that machine translation was around the corner and my company had limited earnings potential. While I was right on some ways I was wrong in others. The standard documents, business correspondence, and software manuals dried up forContinue reading “Why Human Translators Have a Future”

So What is Content Marketing Anyway?

Because the term has been abused, misunderstood, and the marketing executed so poorly by big and small companies alike, content marketing is said to be in trouble. So what is it anyway, and how should you go about it? Content marketing is not really a special thing. It is common sense for any enterprise orContinue reading “So What is Content Marketing Anyway?”

How to Become a Smarter Marketer

Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell. We write copy, we blog, we post, we distribute, and we learn how to use the latest marketing automation tools. We waste endless hours on pointless meetings with clients who want usContinue reading “How to Become a Smarter Marketer”

What Facebook Really Knows About You

Data pricacy is a hot issue, especially with the new European GDPR affecting the entire world. (See: GDPR is not a compliance but a marketing issue. Companies like hotjar who track your mouse movements on websites are already in hot water. But the real question is what the behemoth of social media, Facebook, will do. InContinue reading “What Facebook Really Knows About You”

The Era of Voice and Image Cloning: Can You Believe What You Hear and See?

Over the past years, we have learned to live with fake news, which has been largely limited to articles on fake news sites. “Fake news”isn’t really a big problem. Statements can be fact-checked, authors can be questioned as to whether they ever made this or that statement. Audio statements (interviews) and images are used asContinue reading “The Era of Voice and Image Cloning: Can You Believe What You Hear and See?”