The illusion of brand value in hospitality In the old days, when travelling to foreign lands, with languages one did not speak and food one could not eat, transportation systems one could not navigate and people one could not trust, it was generally safer to stay at a hotel chain property. A name one knewContinue reading “How experience trumps brand”
How hotels change neighbourhoods and write history This article was written with Ed Ng and published on his blog earlier. Hong Kong Island smoulders in the tropical sun: A beautiful, vibrant place, rich and prosperous — the envy of the world, and the cosmopolitan heart of Asia. Central, the Peak, the Lan Kwai Fong andContinue reading “From Darkness to Light”
Instagram has forever changed visual marketing for designers and architect – so what does the future hold?
Drastic career changes can be very rewarding Through my 25-year long career, I have worked for tech companies, internet companies, startups, even diplomatic missions, trade offices, two marketing agencies and, for a few exciting months, as a university lecturer. In one way or another, all of these positions had to do with marketing: getting theContinue reading “My Journey Into Interior Design”