Tacos everywhere

Seldom has a food item conquered the world like #tacos. Most food makes it around the world due to the efforts of marketers, emigrants, multinationals, specific products, and more than often it is altered gravely. The meatballs in Azerbaijan are different from Swedish ones which taste differently than American meatballs or Chinese lion heads. SushiContinue reading “Tacos everywhere”

How the Internet of Things will change the Supply Chain

Despite advances in manufacturing that will move the bulk of product production away from mega-factories in developing countries back to Europe and America, logistics will always play a big role in a world of global trade. Read also: The True Meaning of Industry 4.0 for Manufacturers The industry employs millions of people worldwide, and even robotsContinue reading “How the Internet of Things will change the Supply Chain”

Why B2B Companies Need to Embrace Millennials

As a marketer, I work mostly with big B2B companies in the semiconductor, electronics, pharmaceutical, and machinery sector. These are conservative industries with little need for hype – on the contrary. Fluff pieces, unrealistic promises, and sensational advertising tactics harm these companies more than help them. So at first glance, we have very little toContinue reading “Why B2B Companies Need to Embrace Millennials”

Branding is Overrated! Why not all Companies Need to be Brands

This may sound like blasphemy in an age where every organization, person, and product seems to be chasing after the right branding. If you have ever studied for an EMBA anywhere in the world you will be in agony now. What’s more, you may think this is a weird title for a blog on theContinue reading “Branding is Overrated! Why not all Companies Need to be Brands”

Biomaterials are Revolutionizing Whole Industries

You are probably sick and tired of the buzzwords of the 4th Industrial Revolution. We are being replaced by robots, manipulated by cobots, we are employing 5G and RPA, optimizing processes and digitizing factories; yet the real revolution in manufacturing going on now is much more subtle. It’s all about materials. Material science has developedContinue reading “Biomaterials are Revolutionizing Whole Industries”

There Will Always be Enough Food

Sometimes you hear these warnings by doom-mongers that by 2050, when the world population is projected to reach close to ten billion people, we will no longer be able to feed the huddled masses. That is nonsense. Technology is already being developed to solve all the food problems we could ever have. Agriculture embracing technologyContinue reading “There Will Always be Enough Food”

How digital companies are leaving the rest behind

My favorite hashtags: digital transformation, digital company, digital business, digital everything! I am all about digital, I live it and I breathe it. And then I have to make a bank transfer and have to fill in a bunch of paper forms and “sign here, here, here, and initial here please.” Sigh! We have beenContinue reading “How digital companies are leaving the rest behind”

What is the Benefit of Modern Data Warehousing?

[Guest Post by Ronald van Loon] Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It is the smartest approach to remaining vigilant in a business environment where competition is at an all-time high. That is where data warehousing comes in. Data warehousesContinue reading “What is the Benefit of Modern Data Warehousing?”

The True Meaning of Industry 4.0 for Manufacturers

Germany has been bandying about the slogan Industry 4.0 for about 10 years now, yet most people still don’t know what it is all about. ¬†It is an excellent piece of marketing slang, both extremely complicated to understand and yet brilliantly simple. Even those who get it, however, ¬†mostly fail to grasp the implication ofContinue reading “The True Meaning of Industry 4.0 for Manufacturers”