IoT, Cybersecurity and Manufacturing: War is Coming

The Internet of Things or IoT is being hailed as the next big thing changing our world: our daily lives, the way we shop and consume information, and, finally, manufacturing. Increasingly however, issues with data security, privacy, and hacking of connected systems, are making it clear that the rollout of a globally interconnected Internet ofContinue reading “IoT, Cybersecurity and Manufacturing: War is Coming”

How to Know When You Are Ready for AI

Everybody knows the enterprise needs to move towards a digital future. We speak of “data-driven organizations“. But in marketing in particular, but eventually in any other part of the modern enterprise, there is one question managers are asking these days: faced with the onslaught of artificial intelligence solutions and all the buzz about it, when areContinue reading “How to Know When You Are Ready for AI”

How to Estimate an AI Project’s Data Needs

One of the biggest challenges in today’s business world for mid and top-level executives is to correctly estimate data needs of new AI projects both at inception and over time. You may also want to read: Machine Learning in the Organization: First Steps The main questions which arise here are: what kind of data doContinue reading “How to Estimate an AI Project’s Data Needs”

What Chatbots Can Currently Do For Your Business

Chatbots are being hyped as the next big thing in marketing. They should, marketers insist, be an integral part not just of customer service, but of your entire content marketing strategy. In fact, far beyond marketing, they have use cases in every department of your business, every customer touchpoint, and even B2B interfaces of yourContinue reading “What Chatbots Can Currently Do For Your Business”

The Difference Between Artificial Intelligence, Machine Learning, and Deep Learning

Artificial Intelligence (AI) has entered our daily lives with a bang. From marketing to medicine, every business and industry seems to be affected. Technology companies are competing for dominance in the race to lead the market and acquire the most innovative and promising AI businesses. You may already be using AI in everyday life, with applicationsContinue reading “The Difference Between Artificial Intelligence, Machine Learning, and Deep Learning”

The New Frontier: Improving Customer Experience through AI

There are actually two frontiers when it comes to improving customer experience in an enterprise, namely the voice of your customer and the voice of your employees. Customer feedback is integral to optimizing service offerings, improving products, and increasing operational efficiency. Yet a lot of feedback is misplaced, irrelevant, or even vicious. Disgruntled customers withContinue reading “The New Frontier: Improving Customer Experience through AI”

Digital Transformation: How to Create an Intelligent Company

Companies are besieged by information and bedazzled by IT solutions. With the rapid advancements in information technology, high-speed Internet, mobile technology and artificial intelligence, we now have access to huge amounts of data about customers, their demographics, and their online behavior across all touch points. The advantage of access to so much information is notContinue reading “Digital Transformation: How to Create an Intelligent Company”

Opportunities Created by AI Outweigh Imminent Threats

Artificial Intelligence is in the headlines. You can’t escape it. Some fear its job-destroying impact, others its threat to human self-worth. The immediate future of AI is a lot more complicated — and promising. People are confused. AI is either considered to be a giant leap towards modernization or a catalyst for massive unemployment. ForContinue reading “Opportunities Created by AI Outweigh Imminent Threats”

5 Ways Towards a Data-Driven Business Culture

The pressure on organizations to make accurate and timely business decisions has turned data into an important strategic asset. The key challenges are to determine which data to use, whether the data is valuable, and how to derive actionable value from it.  In today’s dynamic marketplace, businesses’ ability to use data to identify challenges, spotContinue reading “5 Ways Towards a Data-Driven Business Culture”

Machine Learning in Organization: First Steps

We are experiencing a digital revolution. Machine learning, artificial intelligence, and big data are the buzzwords of the day. Yet most corporations are having a hard time to start implementing machine learning solutions or even see the usefulness of these new technologies. Unfortunately, organizations which don’t get to grips with concepts like deep learning andContinue reading “Machine Learning in Organization: First Steps”

The Future of the Internet of Things

Imagine yourself in the future. You get up and your coffee is already made for you, perhaps even your entire breakfast. Smart kitchen utensils are preparing your scrambled eggs, and the smart fridge reorders soy milk as you take out the almost empty bottle. You are probably not reaching for your phone; instead, voice commandsContinue reading “The Future of the Internet of Things”

There Will Always be Enough Food

Sometimes you hear these warnings by doom-mongers that by 2050, when the world population is projected to reach close to ten billion people, we will no longer be able to feed the huddled masses. That is nonsense. Technology is already being developed to solve all the food problems we could ever have. Agriculture embracing technologyContinue reading “There Will Always be Enough Food”

The Singularity Is Already Here

According to the common understanding (and Wikipedia), the technological singularity refers to a point in time when artificial superintelligence will abruptly trigger runaway technological growth, resulting in unfathomable changes to human civilization. As a marketer first and futurist second, I have always had a slightly different definition of the singularity. I believe it is the time when companiesContinue reading “The Singularity Is Already Here”

What Facebook Really Knows About You

Data pricacy is a hot issue, especially with the new European GDPR affecting the entire world. (See: GDPR is not a compliance but a marketing issue. Companies like hotjar who track your mouse movements on websites are already in hot water. But the real question is what the behemoth of social media, Facebook, will do. InContinue reading “What Facebook Really Knows About You”

Inbound Marketing Explained

Traditional marketing is dead, and the future is all about “Inbound”. Come again? For years now “inbound marketing” has been a buzzword around the world. Yet surprisingly, a lot of businesses still don’t understand what it is, why it is better for companies and customers alike, why it is the natural way of marketing, and how toContinue reading “Inbound Marketing Explained”

AI and the Future of Marketing

Yes, yes, artificial intelligence is threatening millions of jobs, everyone will be replaced by robots, machines will do every job better and faster, yadda yadda yadda. We know all that. We’ve been going on and on about it for years. But so far, it ain’t happening. Not on the ground. Not with the companies thatContinue reading “AI and the Future of Marketing”

If artificial intelligence means the end of the world, why are we so eager to build it?

The short answer is of course “because we can.” Humans have always been inventive. Anything that can we invented will be invented, by someone somewhere. The long answer is somewhat complicated and philosophical. The truth is, our human brains are not very good at reasoning. We think we are, but our brains have evolved toContinue reading “If artificial intelligence means the end of the world, why are we so eager to build it?”

“When life gives you Lemonade” – The Insurance Industry is about to change beyond recognition

The insurance industry is in big trouble. First of all, the trillion dollar business suffers from a very bad image. Consumers don’t trust it when they take out a policy and begin to hate it when they really need to rely on its services. We have all been there.  In a recent global survey from accounting firm EY,Continue reading ““When life gives you Lemonade” – The Insurance Industry is about to change beyond recognition”

Are you a FAAAN? 5 Companies to Rule Them All.

Remember the 90s? Remember Microsoft’s antitrust troubles? For years, the software giant was in the crosshairs of government officials because it was deemed too dominant and needed to be broken up. Well, those times are back, only this time, nobody is crying foul. There are now five companies who are ruling the world and haveContinue reading “Are you a FAAAN? 5 Companies to Rule Them All.”

The Fall of the Language Barrier Brings Huge Cultural Challenges

The time has come when machine translation, first conceptualized in the 1960s, is finally useful. Google and hundreds of smaller companies have developed algorithms, mined data, used human translation examples and employed syntactic and contextual analysis and every tool in the book to come up with software that essentially breaks down the language barrier completely. YouContinue reading “The Fall of the Language Barrier Brings Huge Cultural Challenges”