Seeing Taiwan from abroad

I lived in lovely Taiwan for almost 30 years. Now, aged 50, I am retired from a career as an academic, diplomat and marketer and work as an educator and consultant for blockchain and smart tech solutions. For family reasons I have returned to my ancestral home in Europe. Expat privileges (and the unavoidable whiteContinue reading “Seeing Taiwan from abroad”

Social Media is Killing Us

No this is not an attention-grabbing headline. This is the result of what I have observed over the past 24 months. Social media is killing our social abilities, our social interaction, our human existence itself. Last week I dined at a fairly normal restaurant in the heart of Hong Kong, a city fighting at theContinue reading “Social Media is Killing Us”

Is Digital Advertising the Biggest Fraud in History?

Enron is commonly referred to as the biggest fraud ever, costing investors over 70 billion USD. Perhaps Lehman Brothers did even more damage. Or Bernie Madoff. It’s hard to say. But without a doubt, we do now have a new candidate, and it’s not a company or a person. It’s an industry; digital advertising. ListenContinue reading “Is Digital Advertising the Biggest Fraud in History?”

Augmenting Digital Marketing Through Artificial Intelligence

Consumer Experience Changes Continuously Customer behavior and experience change over time and there is much organizations can do to use that change to their own advantage. The customer experience changes all the time.┬áThe challenge this presents for businesses is to place the customer at the center of their organizational chart. Customers do not care aboutContinue reading “Augmenting Digital Marketing Through Artificial Intelligence”

7 Crucial Things to do Before Buying Digital Ads

There is so much abuse, fraud, and deception in the digital ad industry, I sometimes think we are living in the Wild West. It is a lawless and confusing country indeed. There are thousands of startups and even established marketing companies out there who intentionally mislead and misinform clients in order to profit from badlyContinue reading “7 Crucial Things to do Before Buying Digital Ads”