China continues to suck at PR

The new year started out as a victory for the PR, except it was a total disaster.

Three separate incidents occurred to show how bad the communists in Beijing still are at public relations.

Number one, a tweet surfaced by the Chinese embassy to the United States equating the genocide of the Uighurs and forced sterilization of Uighur women as progress and “emancipation”.

Second, the storming of the Capitol was celebrated in Chinese media and equated with the Legco unrest in Hong Kong. The former was a domestic insurrection against a democratically elected government. The latter was a protest against a tyrannical dictatorship.

Finally, China called out the United States for sending the UN ambassador for a visit to Taiwan, arguably a questionable move but one that makes Beijing once again like truculent fools who keep repeating the same protests over and over again as if they had some kind of diplomatic weight.

No doubt these were not all the blunders commuted. Calling the immuring and isolation of 11 million people around Shijiazhuang a necessary control of the epidemic when it is just the same callous disregard for human life as last year is in poor taste.

On Jan 9 China on issued a new order to prohibit firms from complying with foreign laws banning transactions with Chinese companies and individuals, effective immediately. Although within its rights to do so it is another misguided and petulant move.

The reason is China’s distorted self-image. The CCP genuinely believes the no sense it spouts. After so many decades of party control, generation after generation of apparatchiks has been indoctrinated to the level that the party can do no wrong and everything it says must be right. With a brutal dictator like Xi in power, this image has been amplified. Whatever he says is the final word and must not be questioned.

We can expect more for China, but one thing we cannot expect: meaningful change.

Published by Dr. Martin Hiesboeck, Ph D

Futurist, Marketer, Policy Advisor

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