Tacos everywhere

Seldom has a food item conquered the world like #tacos. Most food makes it around the world due to the efforts of marketers, emigrants, multinationals, specific products, and more than often it is altered gravely.

The meatballs in Azerbaijan are different from Swedish ones which taste differently than American meatballs or Chinese lion heads.

Sushi have been adopted to local tastes. In California you find avocados in them, in Central Asia lamb and yoghurt, and in Europe sausages.

The taco however remained largely unchanged and apart form a choice of meat or fish and the preferred sauce exists in its country of origin exactly the same as in the rest of the world.

Every effort to industrialize it had failed. Taco sauce from the supermarket is disgusting, taco shells and tortillas easy to make at home, guacamole is fun to make and so most of the associated products and their marketing remain American.

For more visit Instagram.com/worldfoodunique

Published by Martin Hiesboeck

Futurist and Marketer

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