Purple Carrots

The SARS-Cov virus with all its mutations is wreaking havoc on planet Earth. The economic impact for some countries and industries is enormous. Italy spends billions of Euros a month on help for all industries, other countries are helping airlines and hotels. The travel industry is of course most affected with all the lockdowns. Some smaller nations might never fully recover.

I lost my job twice in 2020 and most teaching engagements were cancelled. The I had major surgery from which I won’t fully recover for another 6-8 months. I spend a lost of time in bed resting and writing.

I am writing a book about the effects of colonialism on Asian languages and one on marketing in the food industry which allows me to do a lot of research not just into products but also recipes, traditions and the history of food.

You can find the results for now on Instagram. http://www.Instagram.com/worldfoodunique.

I try to answer questions such as why are carrots orange (The Dutch!), who really invented Pan de Jamón, where do doughnuts come from, but also how industrial processes and products have changed the way we cook (cue Heinz ketchup).

You are welcome to follow me on my journey on all my channels.

Published by Martin Hiesboeck

Futurist and Marketer

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