Micro-Influencer Marketing: The Ins and Outs

Influencer marketing is big these days, but not everyone can afford to pay celebrities and online megastars with millions of followers. For some brands, micro influencers will be much more realistic and even powerful than big names. The key to influencer marketing is authenticity. I covered this here: Word-of-Mouth Marketing: The Land that Strategy Forgot This isContinue reading “Micro-Influencer Marketing: The Ins and Outs”

Word-of-Mouth Marketing: The Land that Strategy Forgot

Word of mouth is by any measure the best form of marketing. Recommendations from friends, colleagues, and even strangers lend credibility and are far more cost-effective than tedious advertising. This is increasingly true as younger generations or ‘digital natives’ are becoming increasingly impervious to advertising. In a digital world, word of mouth takes on aContinue reading “Word-of-Mouth Marketing: The Land that Strategy Forgot”

6 Fairy Tales About Digital Marketing

Thousands upon thousands of digital marketing agencies and talented individuals around the world are offering advice on digital marketing. Some offer genuine insight about the latest strategies, others are merely repeating stuff they found on the net. Some get paid by companies to promote specific products instead of offering real solutions for your problems. AlmostContinue reading “6 Fairy Tales About Digital Marketing”

SEO or SMM? What Drives More Traffic?

We all know that “once you build it they will come” is a myth. Too many websites are rotting away in cyberspace because companies don’t know how to drive traffic. Yet even among those in the know, there is an ongoing debate which is more important: optimizing your site for search engines (SEO) or yourContinue reading “SEO or SMM? What Drives More Traffic?”

Curiosity Marketing: The Ideal Solution for Digital Natives

We are drowning in a flood of information, on our desktops, our mobile devices, our televisions; from product videos to long-form written content, from Instagram images to LinkedIn posts. Every avenue of marketing has been deployed, from aggressive advertising, email, to inbound strategies, podcasts, and webinars. And yet, marketers continue to come up with newContinue reading “Curiosity Marketing: The Ideal Solution for Digital Natives”

The Appocalyse: No Bright Future for Apps

Remember a few years ago, when every marketer told you that you needed to augment your brand with new touch points and that you couldn’t possibly do without your own app? The vision was that every store, every dentist and delivery service would have its own app. While for some use cases such as publicContinue reading “The Appocalyse: No Bright Future for Apps”

Beating Amazon & Co: Hands-on Marketing Tips for Brands

In the digital age of ubiquitous information, machine learning, and big data dominance, reaching the customer is tough. With online shopping, customers have access to an unlimited number of brands and products, their attention spans are shorter and split between multiple devices, and they are constantly researching, comparing and exploring different options before making theirContinue reading “Beating Amazon & Co: Hands-on Marketing Tips for Brands”

How to Estimate an AI Project’s Data Needs

One of the biggest challenges in today’s business world for mid and top-level executives is to correctly estimate data needs of new AI projects both at inception and over time. You may also want to read: Machine Learning in the Organization: First Steps The main questions which arise here are: what kind of data doContinue reading “How to Estimate an AI Project’s Data Needs”

What Chatbots Can Currently Do For Your Business

Chatbots are being hyped as the next big thing in marketing. They should, marketers insist, be an integral part not just of customer service, but of your entire content marketing strategy. In fact, far beyond marketing, they have use cases in every department of your business, every customer touchpoint, and even B2B interfaces of yourContinue reading “What Chatbots Can Currently Do For Your Business”

The Difference Between Artificial Intelligence, Machine Learning, and Deep Learning

Artificial Intelligence (AI) has entered our daily lives with a bang. From marketing to medicine, every business and industry seems to be affected. Technology companies are competing for dominance in the race to lead the market and acquire the most innovative and promising AI businesses. You may already be using AI in everyday life, with applicationsContinue reading “The Difference Between Artificial Intelligence, Machine Learning, and Deep Learning”