Inbound Marketing Explained

Traditional marketing is dead, and the future is all about “Inbound”. Come again? For years now “inbound marketing” has been a buzzword around the world. Yet surprisingly, a lot of businesses still don’t understand what it is, why it is better for companies and customers alike, why it is the natural way of marketing, and how toContinue reading “Inbound Marketing Explained”

AI and the Future of Marketing

Yes, yes, artificial intelligence is threatening millions of jobs, everyone will be replaced by robots, machines will do every job better and faster, yadda yadda yadda. We know all that. We’ve been going on and on about it for years. But so far, it ain’t happening. Not on the ground. Not with the companies thatContinue reading “AI and the Future of Marketing”

How digital companies are leaving the rest behind

My favorite hashtags: digital transformation, digital company, digital business, digital everything! I am all about digital, I live it and I breathe it. And then I have to make a bank transfer and have to fill in a bunch of paper forms and “sign here, here, here, and initial here please.” Sigh! We have beenContinue reading “How digital companies are leaving the rest behind”

What is the Benefit of Modern Data Warehousing?

[Guest Post by Ronald van Loon] Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It is the smartest approach to remaining vigilant in a business environment where competition is at an all-time high. That is where data warehousing comes in. Data warehousesContinue reading “What is the Benefit of Modern Data Warehousing?”

The 7 Deadly Sins of Digital Marketing

Oh boy, this is going to be a bit of a rant. But it’s necessary. Again and again, I meet marketers who commit one or more of these deadly sins of digital marketing. So let’s get right to the point. 1) Advertising before laying the foundations Every single company out there seems to be hiring a PPC managerContinue reading “The 7 Deadly Sins of Digital Marketing”